Don Julio Por Amor: An Immersive Tasting Experience

Tequila Don Julio unveils Por Amor: An Immersive Tasting Experience, a multi-sensory journey that reimagines how tequila is experienced and celebrated through art and technology.​ Guests are invited on a guided tasting experience hosted at New York City’s Mercer Labs Museum of Art and Technology, designed to awaken the senses while celebrating the legacy of founder Don Julio González and the meticulous craft, passion, and creativity behind every bottle of Tequila Don Julio.​