The New BBC/ICECREAM Flagship NY Store

The new BBC/ICECREAM Soho retail space is so LIT! I remember back in 2007 when I was coming to Soho and the old store opened, the blog being the source of EVERYTHING COOL, It inspired me so much, that was a special time I already miss that staircase with the wise words "Wealth is of the Mind and Heart, not the Pocket" but This new space is just too clean. With the installations designed by Snarkitecture, this new store is on a whole different level. Carrying a wide selection of upscale brands from adidas Yeezy to Comme Des Garçon, to Nigos brand Human Made and of course NYC exclusive BBC/ICECREAM. This was the launch party for the new space.

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